configurable CMS for experiments and other UX improvements on Hulu's welcome screens. livingroom and mobile devices.
Since Dec of 2019, I've been working closely alongside product partners to run experiments through configurable design templates created for our welcome screens. We work by testing various design elements or full redesigns to measure their effects on sign-up and other growth metrics. Throughout my time at hulu, I've worked on about 5 experiments in this feature area.