sign-up flow

a variety of experiments, UX improvements, and other projects on Hulu's sign-up flow. livingroom & mobile devices. 2020-2021.

experiments on sign-up flow

Throughout my time at Hulu I've been helping to design a variety of experiments across our sign-up flow. We work by testing design elements or full redesigns of steps in the flow(s) to measure their effects on sign-up and other growth metrics. I've worked on a handful of statistically significant experiments across both livingroom and mobile sign-up that I'd love to chat about (: