designing landing pages and content browse pages for the signed-out hulu experience
Role: Product designer
Timeframe: Various projects from 2019-2020
Problem: How can we create a templatized network page that is also optimized for potential new subscribers?
There are lots of ways to sign up for Hulu. And one high traffic way is through non-subscriber browse pages - places that let users browse content, collections, details on shows, and more before signing up. While at Hulu, I redesigned the non-subscriber network / collection pages, as well as making UX optimizations for detail pages & other areas of non-sub browse.
Understanding the problem of unifying templates (Left to right: old collection page signed-in, old page logged-out, new page)
Early explorations (mobile-first)